A film gets made.
Then a site gets built around it.
Most web projects fail in the middle, when the client has paid but cannot see anything yet. This one is built as a series of approvals, so you see the work before the next stage is paid for and nothing expensive happens without your yes.
The interview
One conversation about what you sell, who buys it, and the single thing you need the website to make people do. Everything after this is engineered toward that one action.
Gate: you confirm the brief- 01What do you actually sell
- 02Who buys it, as a person
- 03The one action, and what stops it
The concept
We write what literally happens in your thirty seconds of film, beat by beat, and hunt for the move where your name or your product is the climax rather than a caption at the end.
Gate: you approve the concept- 0:00A dark corridor
- 0:06The lights come up
- 0:12The walls fill with work
- 0:19The far door opens
- 0:24The name lands
One frame, locked
Before a single second of film is produced, you see one still: your cast, your set, your lighting, your color. Stills are cheap and film is not, so nothing moves until that frame is right.
Gate: you lock the frame
The film
Each beat is produced and shown to you as it lands, not all at the end. Every shot begins on the last frame of the one before it, which is what keeps a multi shot film continuous instead of feeling stitched together.
Gate: you approve each beat, then the cut
Scroll and pacing
The finished film is cut into frames and wired to the scrollbar, so the visitor plays it themselves. Pacing is tuned by hand: the setup moves quickly, the climax is given room to land.
Gate: you scroll it on your own phone
The rest of the site
The film is the front door, not the house. Your proof, your services, and your booking all get built around it, and every button on every page goes to the same one action.
Gate: you review the full page set
Launch
The site ships to your domain on infrastructure that stays fast and costs you nothing to run. You get the files, the brand assets, and a plain list of what is live and what is still yours to send us.
Gate: live- ✓The site, live on your domain
- ✓Source files and brand assets
- ✓The film, yours to reuse
- ✓A plain list of what is still open
About the film, plainly
The films are produced with AI generation tools, directed shot by shot rather than typed in once and accepted. That is why they cost a fraction of a shoot and why a small business can have one at all. It also means there is no crew, no location, and no waiting on weather.
There are things it does badly, and we art direct around them rather than pretend otherwise. Your film is designed so it never has to depend on the four things listed here, and where one of them is unavoidable it gets built in a way that holds up frame by frame.
- Readable textKept out of frame. Type is set in the page, not generated in the film.
- HandsNever the subject of a shot.
- Faces in close upHeld at a distance the medium can hold.
- Countable objectsComposed so the count is never the point.